diff --git a/.github/workflows/continuous-releases.yml b/.github/workflows/continuous-releases.yml
new file mode 100644
index 0000000..914d972
--- /dev/null
+++ b/.github/workflows/continuous-releases.yml
@@ -0,0 +1,46 @@
+# Every commit pushed to a branch of this repo gets an installable preview of
+# the package, without publishing anything to npm:
+#
+#     npm i https://pkg.pr.new/@datocms/content-link@<commit-sha>
+#
+# The point is to cross a repo boundary while developing. A change here can be
+# tried inside a site or a demo that lives in another repository from a real
+# tarball, instead of `npm link` or pinning a git branch by hand and
+# remembering to unpin it later. It also means a fix can be handed to whoever
+# reported it before we cut a release.
+#
+# Pull requests opened from forks are deliberately not published: this runs on
+# pushes to branches of *this* repo, which only people with write access can
+# make, so an unreviewed fork cannot mint a URL under our namespace. If we ever
+# want fork previews too, pkg.pr.new documents an "approved pull requests only"
+# recipe that gates them behind a maintainer's review.
+name: Continuous releases
+
+on:
+  push:
+    # Every branch. Defining `branches` on its own also means tag pushes don't
+    # trigger this, which is what we want: a tag points at a commit that was
+    # already published when it landed on its branch.
+    branches: ["**"]
+
+permissions: {}
+
+jobs:
+  publish:
+    runs-on: ubuntu-latest
+
+    steps:
+      - uses: actions/checkout@v4
+      - name: Use Node.js
+        uses: actions/setup-node@v4
+        with:
+          # Pinned, and deliberately not the matrix `node.js.yml` runs: this
+          # job only has to build a tarball, not prove which Node versions the
+          # package supports.
+          node-version: 22
+          cache: "npm"
+      - run: npm ci
+      - run: npm run build
+      # No path argument: this is a single-package repo, so pkg-pr-new packs
+      # the working directory.
+      - run: npm exec -- pkg-pr-new publish --commentWithSha
diff --git a/README.md b/README.md
index 693f151..f30149d 100644
--- a/README.md
+++ b/README.md
@@ -562,6 +562,23 @@ it, disable encoding for that field by setting
 [`content_link_enabled: false`](#disabling-content-link-encoding-for-a-specific-field)
 via the CMA. To strip it at render time instead, use [`stripStega`](#low-level-utilities).
 
+## Trying a change before it's released
+
+Every push to a branch here publishes a preview of the package, which you can
+install anywhere — no npm release, no `npm link`:
+
+```
+npm i https://pkg.pr.new/@datocms/content-link@<commit-sha>
+```
+
+The exact URL shows up in the commit's check run on GitHub, and in a comment on
+the pull request once there is one. This is the supported way to try a change
+inside a site that lives in another repository, or to hand a fix to whoever
+reported it before it is released.
+
+Previews are throwaway: they are never published to npm, and the URL stops
+resolving after a while. Never commit one to a `package.json` that ships.
+
 ## License
 
 MIT © DatoCMS
diff --git a/package-lock.json b/package-lock.json
index 6200692..b418ee1 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -19,6 +19,7 @@
         "jsdom": "^24.0.0",
         "np": "^10.2.0",
         "penpal": "^4.1.1",
+        "pkg-pr-new": "^0.0.88",
         "rimraf": "^5.0.5",
         "serve": "^14.2.4",
         "tsup": "^8.5.1",
@@ -6456,6 +6457,16 @@
         "url": "https://github.com/sponsors/sindresorhus"
       }
     },
+    "node_modules/pkg-pr-new": {
+      "version": "0.0.88",
+      "resolved": "https://registry.npmjs.org/pkg-pr-new/-/pkg-pr-new-0.0.88.tgz",
+      "integrity": "sha512-Xc6PMJ2gher0WZP+rtjefFk26hIb7V1PTLL30bmy1Z2vsRmSvqiss7Ag1XUdyplTGYzIlFNJp4L3vMNmK44N6g==",
+      "dev": true,
+      "license": "MIT",
+      "bin": {
+        "pkg-pr-new": "bin/cli.js"
+      }
+    },
     "node_modules/pkg-types": {
       "version": "1.3.1",
       "resolved": "https://registry.npmjs.org/pkg-types/-/pkg-types-1.3.1.tgz",
diff --git a/package.json b/package.json
index dbf9c27..4a26866 100644
--- a/package.json
+++ b/package.json
@@ -80,6 +80,7 @@
     "jsdom": "^24.0.0",
     "np": "^10.2.0",
     "penpal": "^4.1.1",
+    "pkg-pr-new": "^0.0.88",
     "rimraf": "^5.0.5",
     "serve": "^14.2.4",
     "tsup": "^8.5.1",