producthunt-launch-kit

Generates a complete Product Hunt launch kit from your product description: tagline variants (60 chars max), listing description, maker comment, launch day tweet thread, LinkedIn post, and a 4-email sequence.

Installation

Prerequisites

You need Node.js installed. It comes with npx built in.

Option 1: npx (All Agents)

npx "@opendirectory.dev/skills" install producthunt-launch-kit --target claude

Supported --target values: claude, gemini, codex, opencode, anti-gravity, openclaw, hermes

Option 2: Native Plugin (Claude Code Only)

Run these two commands inside your Claude Code terminal:

# Add the OpenDirectory marketplace
/plugin marketplace add Varnan-Tech/opendirectory

# Install a skill directly
/plugin install producthunt-launch-kit@opendirectory-marketplace

Option 3: Claude Desktop App

Step 1: Download Click Code → Download ZIP on this repo's GitHub page.

Step 2: Install

1. Open Claude Desktop > Customize > Skills > + > Upload a skill
2. Drop the downloaded zip or extracted folder

What It Does

• Generates 5 tagline variants with character counts (all under 60 chars)
• Writes a listing description under 500 characters
• Drafts a maker comment (300-400 words) that opens with the builder story, not "Hi PH!"
• Creates a launch day tweet thread (5-7 tweets, no hashtags)
• Writes a LinkedIn post for launch day
• Generates a 4-email sequence: existing users, newsletter, day-of reminder, follow-up
• Includes a launch checklist with timing and community guidelines

Requirements

Requirement	Purpose	How to Set Up
Gemini API key	All copy generation	aistudio.google.com, Get API key

Setup

cp .env.example .env
# Add GEMINI_API_KEY

How to Use

Full launch kit:

"Generate a Product Hunt launch kit for my product"
"Prepare my PH listing and launch copy"
"Help me launch on Product Hunt"

Specific assets:

"Write my Product Hunt tagline for [product description]"
"Draft a maker comment for my PH launch"
"Write PH launch tweets"

From README:

"Generate a Product Hunt kit: my README is in this repo"

Copy Constraints

Asset	Limit	Notes
Tagline	60 chars	Hard limit, enforced by PH form
Description	500 chars	Appears in search and email digests
Maker comment	300-400 words	Post within 60 seconds of launch
Tweets	280 chars each	No hashtags on technical threads

Maker Comment Strategy

The maker comment drives more PH success than any other single action. It should:

• Open with the real builder story (not "Hi PH! We're excited to announce...")
• Include at least one technical detail about how it works
• Acknowledge what the product does NOT do
• End with a specific question that invites comments

The comment goes live as your first reply to your own listing, within 60 seconds of the product going live at 12:01 AM PST.

Launch Timing

Best days: Tuesday, Wednesday, Thursday

Avoid: Friday afternoons, holiday weeks, major tech conference days

The first 4 hours determine front page placement. Notify your audience before midnight PST on launch day so they are ready.

Project Structure

producthunt-launch-kit/
├── SKILL.md
├── README.md
├── .env.example
├── evals/
│   └── evals.json
└── references/
    └── copy-rules.md

License

MIT