[Task] Update site CTAs at App Store launch #124

When AtLeast ships to the App Store (planned end of September 2026): swap the TestFlight CTAs on the homepage and use-cases page for App Store links, and add App Store CTAs to every article published from the content plan.

Prep for this landed in #133 — the switch is in place, but this issue stays open until the App Store listing is live. The mechanical flip lives in #167; this issue covers the surrounding CTA/copy polish that the flag alone does not fix.

What is now in place

src/config.ts is the single source of truth for every CTA on the site. Three call sites read PRIMARY_CTA and render either the TestFlight or the App Store variant:

data-testflight-link / data-tf-location are preserved in both modes so Plausible TestFlight: Click keeps working. Guide markdown should not hard-code CTAs (docs/content-guide.md).

Also in the release-day site flip

Ship together with #167:

• Safari Smart App Banner — Add Safari Smart App Banner on App Store launch #187
• Works with Apple Health badge — Add Works with Apple Health badge to the marketing site #188
• Optional: refresh App Store badge artwork / short link via App Store Marketing Tools if /app-store-badge.svg is stale

Launch prep kit

Status: Ready (pending live App Store URL)

Depends on #167 flipping PRIMARY_CTA once the listing is downloadable. Component CTAs need no per-page edits; the work here is badge + prose + compare/docs.

Required fields / form inputs

Primary flip (owned by #167 — do not duplicate): src/config.ts

export const APP_STORE_URL =
  "https://apps.apple.com/us/app/atleast-silent-timer/id6759622997";
export const PRIMARY_CTA: "testflight" | "appstore" = "appstore";

This issue — files to edit after (or with) the flip:

Homepage / /use-cases / /support / /press: no residual “beta” / “TestFlight” prose in page bodies as of branch 167-app-store-url (CTAs are component-driven). Grep again before ship: rg -n 'TestFlight|beta|testflight\\.apple' src docs.

Draft text

Article closing / requirements lines — replace variants of:

…and it is a free TestFlight beta today.

with (pick one voice and apply consistently):

…and it is free to download on the App Store.

or, if Pro pricing should stay out of article bodies:

…Available on the App Store for Apple Watch Series 6 or later (watchOS 26.0+).

Hard-coded TestFlight links in body (must change — not covered by PRIMARY_CTA):

• src/content/articles/vibrate-only-timer.md — “join the free TestFlight beta…”
• src/content/articles/mindfulness-timer-apple-watch.md — free TestFlight beta
• src/content/articles/haptic-timer-app.md — FAQ + body TestFlight links
• src/content/articles/apple-watch-timer-without-sound.md — free TestFlight beta

Prefer pointing readers at the page CTA / App Store URL rather than embedding TestFlight.

/compare AtLeast Price cell (draft — confirm against App Store Connect on ship day):

'Free; Pro $0.99/mo, $9.99/yr (7-day trial), or $49.99 once'

(Adjust if Connect differs; keep identical to listing.)

Nav / badge / ArticleCta labels: already correct when PRIMARY_CTA === "appstore" — no draft needed.

Asset checklist

• Official App Store badge SVG/PNG from Apple (replace public/app-store-badge.svg; keep alt text “Download AtLeast on the App Store”)
• Confirm badge clear-space / minimum size vs Apple guidelines
• #167 merged (PRIMARY_CTA = "appstore") so homepage, use-cases, guides, compare, nav, and article CTAs all point at the store URL
• Article prose pass (18 guides) + FAQ answers that mention TestFlight
• /compare Price cell updated
• docs/content-guide.md + docs/positioning.md updated
• Spot-check built pages: /, /use-cases, one guide (both mid + end CTAs), /compare
• make build + make check:links (TestFlight URLs removed from markdown should not 404; App Store URL should be allowed/reachable)
• Optional Lighthouse pass after At App Store launch: fill APP_STORE_URL and flip PRIMARY_CTA to "appstore" #167 flip

Timing / rules

• Prepare PR now: badge swap + article/docs/compare copy can be drafted on a branch against main with CTAs still on TestFlight — merge only after listing is live (or same release-day PR as At App Store launch: fill APP_STORE_URL and flip PRIMARY_CTA to "appstore" #167).
• Merge on release day with At App Store launch: fill APP_STORE_URL and flip PRIMARY_CTA to "appstore" #167: ideal single ship so users never see App Store buttons next to “free TestFlight beta” prose.
• Do not add per-article CTA markdown — ArticleLayout already injects ArticleCta twice.
• Shipaton / Devpost need the live store URL; site flip is release-day critical path alongside At App Store launch: fill APP_STORE_URL and flip PRIMARY_CTA to "appstore" #167.

Remaining human actions

1. Wait for App Store approval (listing downloadable).
2. Merge At App Store launch: fill APP_STORE_URL and flip PRIMARY_CTA to "appstore" #167 flip (or include it in the same PR).
3. Drop in official App Store badge artwork.
4. Confirm live Pro pricing in App Store Connect; paste into /compare (and schema if needed).
5. Run article prose find/replace for TestFlight beta claims + remove hard-coded TestFlight URLs.
6. Update content-guide / positioning “do not claim” rules.
7. Deploy and click through https://atleast.app CTAs on phone + desktop.